Uploaded: 2026-06-18T07:17:02+00:00
Description: Sora 2

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Sora 2
AI Video of ### Process of creating an advertising video for the «Red Thread» website (short version) #### Step 1. Goal and concept * **Goal:** attract audience (25–45 years), emphasise the link between traditions and modern fashion, boost website traffic and sales. * **Concept:** «Red Thread: traditions in modern style» — showing how Russian cultural elements fit into everyday looks. * **Format:** 60‑second commercial for social media and the website. #### Step 2. Script and storyboard (60 seconds) 1. **0:00–0:05:** close‑up of a red thread weaving a pattern (light chime sound). 2. **0:06–0:15:** ancient embroidery → smooth transition to modern fabrics with similar patterns. 3. **0:16–0:30:** fashion show — models in collections («The Power of Kindness», «The Lion‑Beast»), focus on details; change of images: office → walk → evening. 4. **0:31–0:45:** backstage — designers sketching, seamstresses working; caption: «Made in Russia with love for traditions». 5. **0:46–0:55:** website functionality — virtual stylist selects a set, user adds item to cart. 6. **0:56–1:00:** final frame — logo, slogan «Wear Your Own», CTA «Buy Now on krasnanit.ru», QR code. #### Step 3. Preparation * **Equipment:** Sony A7 III (4K), 50 mm and 24–70 mm lenses, softboxes, LED panels, Rode Wireless Go mic, tripod, slider. * **Locations:** studio (neutral background), museum halls, city streets. * **Casting:** 2 women, 2 men (25–40 years); designers and seamstresses for backstage. * **Props:** «Red Thread» clothes, antique embroidery, sketches, laptop/smartphone with website open. #### Step 4. Shooting * **Shots:** close‑ups (fabric texture, embroidery), medium shots (models in motion), general shots (urban environment), dynamic angles (slider, camera rotations). * **Lighting:** soft diffused (studio), natural (outdoor, morning/evening), accent lights for details. * **Sound:** clean on‑set recording, ethnic music (modern arrangement), optional voiceover. #### Step 5. Editing * **Programs:** Adobe Premiere Pro (main), DaVinci Resolve (colour correction), After Effects (graphics). * **Steps:** 1. Import and sort by scene. 2. Build draft per script. 3. Colour correction (warm tones, red emphasis). 4. Add graphics (logo, transitions, website animation, text, QR code). 5. Sound design (music from Epidemic Sound/Artlist, effects, volume adjustment). 6. Final check (sync, timing). #### Step 6. Export and publish * **Export:** MP4, H.264 codec, 1920×1080 or 3840×2160, 25–50 Mbps bitrate, 24/30 fps. * **Platforms:** YouTube (main + short versions), VKontakte, Telegram, Zen (vertical), website (embedded player), targeted ads (VK, Yandex Direct). * **Metadata:** title «Krasnaya Niti: Clothing with a Russian Character», description + website link, tags #redthread #russianfashion #localbrands #modernstyle, cover (model + logo). #### Budget and timeline * **Preparation:** 5–7 days (script, casting, locations). * **Shooting:** 2 days. * **Editing:** 3–5 days. * **Total:** 2–3 weeks. #### Tips * Add subtitles (silent viewing). * Create A/B versions for ad testing. * Use UTM tags for analytics. --- Let me know if you’d like to expand any section or adjust the plan!

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AI Video from prompt: ### Process of creating an advertising video for

Sora 2
### Process of creating an advertising video for the «Red Thread» website (short version) #### Step 1. Goal and concept * Goal: attract audience (25–45 years), emphasise the link between traditions and modern fashion, boost website traffic and sales. * Concept: «Red Thread: traditions in modern style» — showing how Russian cultural elements fit into everyday looks. * Format: 60‑second commercial for social media and the website. #### Step 2. Script and storyboard (60 seconds) 1. 0:00–0:05: close‑up of a red thread weaving a pattern (light chime sound). 2. 0:06–0:15: ancient embroidery → smooth transition to modern fabrics with similar patterns. 3. 0:16–0:30: fashion show — models in collections («The Power of Kindness», «The Lion‑Beast»), focus on details; change of images: office → walk → evening. 4. 0:31–0:45: backstage — designers sketching, seamstresses working; caption: «Made in Russia with love for traditions». 5. 0:46–0:55: website functionality — virtual stylist selects a set, user adds item to cart. 6. 0:56–1:00: final frame — logo, slogan «Wear Your Own», CTA «Buy Now on krasnanit.ru», QR code. #### Step 3. Preparation * Equipment: Sony A7 III (4K), 50 mm and 24–70 mm lenses, softboxes, LED panels, Rode Wireless Go mic, tripod, slider. * Locations: studio (neutral background), museum halls, city streets. * Casting: 2 women, 2 men (25–40 years); designers and seamstresses for backstage. * Props: «Red Thread» clothes, antique embroidery, sketches, laptop/smartphone with website open. #### Step 4. Shooting * Shots: close‑ups (fabric texture, embroidery), medium shots (models in motion), general shots (urban environment), dynamic angles (slider, camera rotations). * Lighting: soft diffused (studio), natural (outdoor, morning/evening), accent lights for details. * Sound: clean on‑set recording, ethnic music (modern arrangement), optional voiceover. #### Step 5. Editing * Programs: Adobe Premiere Pro (main), DaVinci Resolve (colour correction), After Effects (graphics). * Steps: 1. Import and sort by scene. 2. Build draft per script. 3. Colour correction (warm tones, red emphasis). 4. Add graphics (logo, transitions, website animation, text, QR code). 5. Sound design (music from Epidemic Sound/Artlist, effects, volume adjustment). 6. Final check (sync, timing). #### Step 6. Export and publish * Export: MP4, H.264 codec, 1920×1080 or 3840×2160, 25–50 Mbps bitrate, 24/30 fps. * Platforms: YouTube (main + short versions), VKontakte, Telegram, Zen (vertical), website (embedded player), targeted ads (VK, Yandex Direct). * Metadata: title «Krasnaya Niti: Clothing with a Russian Character», description + website link, tags #redthread #russianfashion #localbrands #modernstyle, cover (model + logo). #### Budget and timeline * Preparation: 5–7 days (script, casting, locations). * Shooting: 2 days. * Editing: 3–5 days. * Total: 2–3 weeks. #### Tips * Add subtitles (silent viewing). * Create A/B versions for ad testing. * Use UTM tags for analytics. --- Let me know if you’d like to expand any section or adjust the plan!